Latori
Building leadership capacity inside a fast-scaling agency
A case study in delegation, clarity, and sustainable performance.
The Context
Latori is a Shopify Plus agency founded in 2012, with a team of more than 40 people delivering over 100 enterprise-level Shopify projects.
As the first Shopify Plus agency in the DACH region, Latori was operating in a highly competitive, fast-moving environment where execution quality and team performance were directly tied to client success. Growth had been strong. But as the agency scaled, the pressure on senior and emerging leaders increased significantly.
What wasn't working
The Challenge
As Latori grew, leadership strain surfaced in ways that were difficult to ignore. The agency was performing, but leadership capacity was being stretched thinner with every new layer of growth.
Leaders working 10+ hours of overtime per week on tasks that should be delegated
90% of leaders reported low confidence in having crucial conversations
Meetings were reactive and time-consuming without consistently moving work forward
Communication silos reduced cross-team collaboration
Burnout risk rising as calendars filled with no structured recovery time
Leadership Confidence
before the program
42%
Weekly Overtime
per leader
10+ hrs
Manager Satisfaction
team perception
6.1/10
The Insight
Latori did not need more hustle, tighter deadlines, or another productivity tool. They needed to strengthen the leadership foundation itself so that growth did not continue to rely on individual overextension.
Make leadership more distributed so growth didn't rely on individual overextension
Increase communication effectiveness and reduce decision-making bottlenecks
Sustain high performance without burning out the people responsible for delivering it
Why a surface solution wasn't enough
The Approach
The work
Latori partnered with Shauna Moran through a six-month Leadership Foundations Program designed to build practical leadership capability while reducing systemic strain.
01
A leadership assessment and baseline evaluation
02
Fifteen hours of structured leadership training per leader
03
Participation from seven senior and emerging leaders
04
Executive and individual coaching for targeted support
05
Practical frameworks for delegation, feedback, coaching, and goal-setting
06
Real-time application of leadership tools to active projects
07
Stress management and well-being strategies embedded into leadership practice
The Outcomes
What changed
The impact was both measurable and immediate — across individual leaders and the team as a whole.
96%
Overtime Reduced
among all leaders
21hrs
Saved Per Week
via better delegation
90%
Leadership Confidence
up from 42%
100%
Skills Improved
all participants
8.6/10
Leadership Strength
up from 6.3
8.92/10
Team Lead Support
up from 5.4
8.94/10
Manager Satisfaction
up from 6.1
15min
1-to-1 Prep Time
down from 30–60 min
Leadership became more confident, more consistent, and significantly more sustainable.
"After this program, our leaders saved 21 hours weekly through better team efficiency, cut overtime by 50%, and felt 42% more confident leading and handling conflict."
Natascha
CEO, Latori
The Lesson
Why this matters
Agency growth often fails not because of strategy, but because leadership capacity does not keep pace with complexity.
It comes from redesigning how delegation, accountability, and communication operate across every level of the organization.
For Latori, this work created a leadership foundation that allowed responsibility to be shared, decisions to move faster, and performance to stabilize without exhausting the people responsible for delivering it. Growth did not slow. It became easier to hold.
