Family Business · Executive Leadership · The Impact Amplification Program™
From Questioning Everything to Leading with Clarity, Calm, and Strategic Confidence
A new executive leader in a multi-generational family business navigates imposter syndrome, physical stress, and leadership loneliness — and builds the foundation to lead sustainably from within.
+40%
Wellbeing & Sustainability
+30%
Decision-Making Effectiveness
+30%
Leadership Systems Maturity
10×
Estimated ROI on Investment
About the Client
Executive Leader, Multi-Generational Family Business
New to executive leadership and overseeing multiple departments, this leader was stepping into significant organizational responsibility during a period of both personal and organizational pressure.
From the outside, she was stepping up. Inside, she was questioning everything. She was navigating complex family-business dynamics, carrying cultural expectations that added another layer of pressure — and doing it largely alone. "It can feel lonely in an executive role."
She was actively investing in her own development — reading, workshops, leadership content — but none of it felt personal enough. She didn't need generic. She needed someone who understood her context.
At a Glance
Role
Executive Leader
Organisation Type
Multi-Generational Family Business
Scope
Multiple departments
Programme
The Impact Amplification Program™
Outcomes Period
2025 → 2026
Estimated ROI
Tenfold of investment
"I deal with a lot of imposter syndrome."
Executive Leader, Multi-Generational Family Business
The Situation
The Unspoken Tension
01
Imposter Syndrome at the Executive Level
"I deal with a lot of imposter syndrome." She was new to executive leadership — navigating complex family-business dynamics and carrying cultural expectations that added another invisible layer of pressure on top of an already demanding role.
02
Leadership Loneliness
"It can feel lonely in an executive role." There were very few people she could speak to openly — people who truly understood the complexity of her position. The isolation wasn't just emotional; it was structural.
03
Stress Showing Up in the Body
"I have realized over time that my stress really manifests itself physically, and my health has been an issue the last year." The pressure wasn't staying in her head. It was showing up physically — a signal that the root cause needed addressing, not just the symptoms.
04
Learning That Didn't Land
She was investing in her development — workshops, leadership content, books. But nothing felt specific enough to her situation. She didn't need generic frameworks. She needed support that understood where she actually was.
The deeper truth: When your work feels like your life, stress doesn't clock out. She was doing everything right on the outside — but what she needed wasn't more information. It was a space that was tailored, empathetic, and specific to her — and a coach who approached everything with an empathetic lens.
Why She Chose the Program
Cautious at First. Convinced from the Very First Call.
"I'm new to coaching in general… I had that fear that I'd be learning some of the same things." She approached it with healthy scepticism. But even in the initial, free consultation, "I was amazed that even from the initial, free consultation, there were already nuggets I was taking away."
She had spoken to other women she admired, who recommended Shauna. That mattered. And what ultimately sealed it was energy. "I need to check someone's vibes… and after meeting her, I already felt like I had a good sense."
She wasn't looking for more pressure. "With my particular situation, I didn't want to feel like I had a coach that was putting more pressure on me. I wanted a coach that helped me feel like I know what I'm doing."
The Work
What Changed
Cognitive Clarity from the First Session
"In the first meeting, I had a lot of thoughts, and Shauna just seems very good at taking what I'm saying and framing it in a very structured, coherent way." She stopped feeling scatterbrained. She started feeling strategic.
This Is Part of Running the Company
In their first conversation, she asked if sessions could happen outside work hours. Shauna reframed it: this is part of running the company. She booked an entire workday for breathwork and strategic planning — and it changed everything. "That's so fundamental to my job."
Her Ideas Were Already There
"My ideas are there. I just needed someone to show me that they're there." The shift wasn't about learning new things from scratch — it was about recognising and trusting what she already knew, and giving it structure.
Space for Herself Without Shame
"I gave myself lower scores than I needed to in a lot of areas." Guilt surfaced often in the early work. Through the process, that softened. She began giving herself space — without shame — and that softening changed how she showed up for everyone else too.
A 180° Relationship with Goal-Setting
"My relationship with goal setting has almost done a 180." She stopped treating it as something to squeeze into evenings and weekends. She began treating strategic time as a core part of running the company — because it is.
Stress Addressed at the Root
"Shauna really has been like my professional personal trainer… She understands my body, my situation, and how to work on my particular injuries or ailments." The work went beyond strategy. It addressed the physical manifestation of stress at its source — not just its symptoms.
The Outcome
Measured Results (2025 → 2026)
+40%
Wellbeing Regulation & Leadership Sustainability
Significantly reducing burnout risk
+30%
Leadership Decision-Making Effectiveness
Strengthening performance alignment
+30%
Leadership Systems & Operational Maturity
Enabling scalability
+30%
Team Performance & Accountability
Reflecting stronger ownership and clarity
Beyond the Numbers
Trust-based collaboration and psychological safety sustained year-over-year
Strategic time reclaimed and protected as a core business function
Goal-setting transformed from a guilt-inducing task into a leadership practice
Stress addressed at its root, not just managed at the surface
Loneliness decreased through connection with a peer community of women leaders
Because of where she sits in the organization, the leverage is significant — estimated 10× return on investment
The ROI in Her Own Words
"I can already see just from the 3 or 4 sessions that I've had, because of where I sit in the company, is going to have a return that's tenfold of what I've invested."
"On the balance sheet, she's like an affordable employee of the company."
— Executive Leader, Multi-Generational Family Business
+10%
Executive Confidence & Leadership Presence
+10%
Strategic Leadership Focus
Shifting toward higher-impact work
+10%
Delegation Effectiveness & Team Autonomy
Reducing bottlenecks
What Makes This Different
Holistic. Tailored. Empathetic. Specific.
It Feels Very Holistic
"It feels very holistic." This isn't another workshop or a prescriptive playbook. The work addresses the mental and the physical, the strategic and the emotional, the individual and the organizational — all at once, in a way that is tailored to the specific person and context.
You're Not Alone in Your Position
"It's really nice to connect with the other women and share in our challenges, and have that sense that you're not alone in your position." One of the most significant shifts was simply the dissolving of leadership loneliness — replaced by a community of women who understood.
An Empathetic Lens, Not an Intimidating One
"I didn't want someone intimidating. I instantly felt she approached coaching with an empathetic lens." For an executive new to leadership and carrying complex pressures, feeling met with empathy rather than expectation made all the difference in what was possible.
Getting at the Root, Not the Surface
"We invest in a lot of other things… gym classes, personal trainers… but those solutions sometimes don't get at the root of what's causing the issue, which in my case, was stress." This work goes deeper than symptom management. It addresses what is actually driving the pressure.
Client Reflection
“I think Shauna just has this great overarching view of how you need to address both mental and physical aspects — with the emphasis on understanding specifically how that impacts women.”
"She's been a great sounding board… a strategy partner."
"I wanted a coach that helped me feel like I know what I'm doing."
"It feels very holistic. It's not another workshop. It's tailored. Empathetic. Specific."
— Executive Leader, Multi-Generational Family Business
Key Takeaways
What Made This Work
Generic Learning Doesn't Stick
She had already invested in workshops, books, and leadership content. What changed everything was support that was personal, contextual, and specific to the exact pressures she was carrying. Context changes everything.
Strategic Time Is a Business Function
Reframing personal development as part of running the company — not a luxury to fit in after hours — transformed her relationship with how she spent her time and unlocked sustainable leadership at scale.
Leverage Multiplies at the Executive Level
Because of where she sits in the organization, every shift in how she operates ripples across multiple departments and dozens of people. Investment in executive development at this level doesn't just benefit the individual — it benefits the whole system.
The Lesson for Executive Leaders
Leadership loneliness and imposter syndrome are not personal failures. They are structural realities — and they are addressable.
You don't need more information. You need a space that's tailored to you, empathetic to your context, and specific enough to actually move the needle.
The return isn't just personal. When you lead from clarity instead of urgency, your whole organization feels it.
Ready to Write Your Own Story?
Let's Explore What's Possible for You
Book a discovery call to explore how the Impact Amplification Program™ can help you lead with clarity, presence, and sustainable performance.
Results shown are from real clients but are not typical. Individual results vary based on your role, experience, and context.